In a nutshell
I bring together taste, a trained eye and a practical sense of what works for a business. I develop the concept, shoot photo and video, edit the story and share it with my audience without flattening the brand's personality.
About
I see the frame and know how to turn it into a complete story, without making a business assemble a separate production team.
Approach
First I find what is genuinely compelling about a project. Then I turn it into a frame, a route, a piece of writing or a short video worth saving.
Reach
Based in St Petersburg for 17+ years, with projects in Moscow and travel experience from Kamchatka to South Africa.
Formats
Photography, Reels, reviews, itineraries, expert articles, location shoots and blog integrations.
Choose a direction
when you need
Six areas where I find the strongest side of a project and turn it into content that makes people want to book, try on, taste, buy or go.
Work and results
I present a venue as an experience worth booking, not as a row of pretty plates. I develop the angle, shoot, edit and publish with the business goal in mind.
More than a hundred countries have taught me the difference between a postcard and a genuine discovery. I keep the details that make people want to experience a place themselves, from Kamchatka and Japan to Paris, Baku and South Africa.
Working on both sides of the camera helps me make a product feel alive. I know how to style the look, shape the light and shoot without losing the product's character in a sea of identical ads.
I review new releases and unusual treats. It has become a firm audience favourite: people wait for the next episode and buy what they discover through the blog.
I look for experiences that pull people off their usual route: shows and cabaret, country houses, themed dinners and unusual spaces. I do not shoot a poster. I capture the feeling that makes people want to be there.
I love discovering thoughtful homeware and unusual gadgets and sharing them through the blog. The series is still young, but two cases have already brought clients a strong stream of orders.
Press
and recognition
I have worked as both a model and photographer. My images have appeared in magazines, and the media has published my expert commentary on restaurants. Every source is linked here.
Work archive
This archive brings together the work behind my experience: Reels, press features, journeys, reviews, shoots and collaborations. Every case links to its original source, so you can see the work for yourself.
Restaurants, coffee shops, desserts, unusual dinners, venue highlights and collaborations
Brand integrations, returning clients and work with a measurable audience response.
Places with a point of view and a story of their own, worth changing your usual route for.
Unexpected flavours and striking presentation you want to save, taste and share with friends.
Coffee shops where the interior, idea, details and atmosphere matter just as much as the coffee.
A cocktail tree, an unexpected sandwich and other details that give people a reason to visit.
One of my favourite subjects: atmospheric dinners that consistently connect with my audience.
My ongoing series on the most interesting food collaborations in St Petersburg.
Routes, hotels, countries and first-hand recommendations
Fashion, styling, shoots, runway shows and product stories
New products and unusual treats the audience waits for and buys
Homeware, textiles and unusual gadgets with proven client results
Country houses, shows, cabaret and unusual formats
Articles, magazines, editorials and expert features
How it works
SEE THE STORY.SHOOT IT SOpeople want to act
For restaurants, it means booking a table. For brands, trying something on. For travel, buying a ticket. For new products, wanting a taste.
A collaboration can cover the concept, location work, photography, video, editing, campaign storytelling and publication on my channels.
